Owned the strategy and execution of Localize’s customer case studies program, transforming it into a scalable, cross-functional asset supporting sales enablement, customer success, and product marketing. Took over and standardized the case study process by conducting customer interviews to capture real-world usage, outcomes, and product value. Partnered directly with customers to translate their experiences into clear, credible narratives aligned with Localize’s product positioning and buyer use cases. Worked closely with Sales and Customer Success to ensure case studies addressed common buyer objections, reflected active sales conversations, and could be reused across deal cycles, onboarding, and expansion efforts. Case studies were regularly shared internally as enablement assets to support ongoing customer-facing conversations. Optimized case study content for SEO to support evaluation-stage discovery, ensuring pages aligned with search intent, industry terminology, and competitive positioning. Collaborated with Design to improve visual storytelling, layout clarity, and consistency across published case studies. In parallel, implemented an AI-assisted workflow to increase case study production velocity. Leveraged HubSpot data, customer call recordings, and internal insights to accelerate drafting and ideation, allowing the team to scale customer proof while maintaining narrative consistency and editorial quality. This work strengthened Localize’s ability to showcase real customer value, improved alignment across go-to-market teams, and created a repeatable system for generating high-quality customer evidence at scale.
