Led paid acquisition strategy across Google Ads and LinkedIn Ads with a focus on product-led growth, demand generation, and sales enablement for B2B SaaS platforms. Campaigns were designed to align tightly with product positioning and buyer intent—supporting both self-serve discovery and sales-assisted pipelines. Worked closely with Product, Sales, and Revenue teams to translate platform capabilities into clear, solution-oriented ad narratives tailored to specific ICPs and buying stages. On Google Ads, focused on high-intent search and problem-aware queries, ensuring messaging reflected real customer pain points and platform differentiation rather than generic feature lists. On LinkedIn Ads, built segmented campaigns targeting decision-makers and technical stakeholders using role-based messaging, industry use cases, and product-driven value propositions. Beyond execution, owned experimentation and optimization across creative, audience targeting, and landing page experiences. Ads were paired with conversion-focused landing pages and tracked through analytics and attribution frameworks to continuously refine performance and downstream impact. This work emphasized not just lead volume, but lead quality—ensuring paid programs supported sales conversations, demos, and long-term customer adoption rather than isolated MQL metrics.
