At Netradyne, I am responsible for the webinar program which includes sourcing placements, organizing speakers, creating landing pages, talk tracks, information for sales, promotions and more. For this webinar, I initially sourced a placement to drive leads then created an on-demand landing page with the recording. The webinar featured safety leaders from trucking organizations who shared valuable insights from their departments. The success of the content has been proven time after time and offers some of the best ad content to drive leads.